Brisbane Precincts

Brisbane aerial

The City

Brisbane Marketing works closely with the CBD Economic Development Board, building owners, retailers and Brisbane City Council to market and activate Brisbane’s CBD as Queensland’s premier retail and lifestyle destination. 

With a major focus on the Queen Street Mall, Brisbane Marketing produces regular campaigns to drive visitation and increase retail spend. The mall is Australia’s most successful pedestrian mall, playing host to more than 26 million local, national and international visitors a year. 

Brisbane Marketing is also responsible for producing and facilitating more than 1000 events throughout the CBD. Events include The City Sounds live music performances, an extensive Christmas program, major event showcases, retail promotions, sporting team appearances, fresh produce markets and community events.

visitbrisbane.com.au/the-city

South Bank

Visited by more than 10 million people annually, South Bank is Brisbane’s premier leisure and cultural destination. Delivering significant social value to Brisbane and its visitors, the Parklands is a relaxed and accessible environment that plays host to an array of high-quality community and cultural events.

Brisbane Marketing works closely with various stakeholders, including City Parklands Transitional Services, Brisbane City Council, South Bank Corporation and precinct partners to ensure South Bank provides a fun and dynamic space. Here, visitors can swim at Australia’s only inner-city beach, wander through the Epicurious Garden or dine at restaurants with absolute riverfront views. 

In addition to producing, programming and marketing a calendar of hero events such as Regional Flavours, Christmas and New Year’s Eve celebrations, The Feel Good Program and Little Days Out; Brisbane Marketing facilitates approximately 380 additional annual events in the Parklands, including Brisbane Festival, Riverfire, Anzac Day and Australia Day celebrations.

visitbrisbane.com.au/south-bank

Australia TradeCoast

Australia TradeCoast is a dynamic trade and industry region only 6 kilometres from the Brisbane CBD. The Australia TradeCoast Region is a unique 8,000 hectare trade and industry region only six kilometres from the Brisbane CBD. Located at the mouth of the Brisbane River, the region has direct links to air,searoad and rail networks, including the Port of Brisbane and Brisbane Airport.

With world-class infrastructure, strategic government partnerships, export facilities, and expected growth on offer, Australia TradeCoast is one of the fastest growing trade and industry regions in Australia providing businesses with all the tools they need to develop on both a national and international scale.