Free festive events saw visitors flock to Brisbane
Brisbane’s cracker of a Christmas program saw hundreds of thousands of visitors flocking to the CBD, to witness a suite of nearly 150 free festive events.
The free four-week Christmas in Brisbane program was staged across the CBD, South Bank Parklands and Roma Street Parkland - attracting 752,000 visitors across the three precincts.
Lord Mayor Graham Quirk said people attending CBD Christmas events alone were up a massive 35 per cent to 473,500, with an additional night of activity increasing the number of visitors.
“Our Christmas in Brisbane program had the city buzzing with huge crowds attending events such as the Lighting of the Christmas Tree presented by St. George Bank, Gold Lotto City Hall Lights, Christmas Parade presented by David Jones and the Lord Mayor’s Christmas Carols,” he said.
“Total visitation to the CBD during the 2017 Christmas program rose 15 per cent to 1.8 million, while average daily visitation to events in Queen Street Mall and King George Square was up an estimated 10 per cent to 33,200 from the previous year.
“South Bank attracted 221,000 visitors to its nine-day program while Roma Street Parkland’s Enchanted Garden drew in 38,950 and 18,500 attended the free movies in the park.”
Cr Quirk said visitors came from far and wide, with 60 per cent of visitors from across metropolitan Brisbane and 21 per cent arrived from Greater Brisbane and surrounds.
“I’m thrilled that our annual Christmas in Brisbane program continues to draw in the crowds and create a festive buzz in our inner-city precincts,” he said.
“75 per cent of surveyed CBD visitors said the program enhanced their experience, while 70 per cent said they would be more likely to visit again as a result of Christmas in Brisbane events.
“These results show that our Christmas in Brisbane program is capturing the hearts and minds of residents and visitors alike and showcasing our city as a destination of choice during the festive season.”