Brisbane's business events boom - Choose Brisbane


Brisbane's business events boom

Brisbane will receive an economic boost of over $112 million through new business events set to take place in the city over the coming years.

The forecast boost is a financial year record achieved by Brisbane Marketing with partners including the Brisbane Convention & Exhibition Centre (BCEC).

Cr Schrinner said the conferences, meetings and incentives secured for Brisbane would have significant economic flow on effects for the city.

“In the year to July, Brisbane Marketing and partners secured 91 business events worth $112.2m for Brisbane – a jump of almost 20% compared to a year ago,” Cr Schrinner said.

“As these events take place, Brisbane will welcome over 47,600 industry experts, thought leaders and delegates to our city over a combined 185,200 days.

“That’s a lot of coffees, meals, hotel rooms, travel costs and entertainment dollars being spent right here and supporting local jobs.

“Brisbane is becoming an increasingly sought-after destination for major events and conferences, as more people recognise our world-class infrastructure, venues, accommodation, leisure offerings and leading industry sectors.”

The record-breaking year was due to several factors, including a strategy to secure more incentive-based business events.

Brisbane Marketing recently worked with the state and federal governments to secure its largest ever international incentive events – two Chinese bio-technology companies for August and October 2019, and Flight Centre’s Global Gathering for July 2020.

Combined, the three incentive-based business events will bring around 8,500 delegates to Brisbane and generate $17 million for the local economy.

“We expect to see more international businesses choose Brisbane for employee reward trips as our tourism industry grows and more airline routes are secured from key international markets,” Cr Schrinner said.