Battle of Brisbane: boxing by the numbers

Jeff Horn

Early stats are in and Jeff Horn isn’t the only winner. The Battle of Brisbane proved Brisbane means business. Not only is our homegrown hero Jeff Horn now the new WBO Welterweight Champion of the World, but the event has delivered a huge economic boost for the city. 

With over 51,000 spectators descending on Suncorp Stadium, Brisbane successfully staged Australia’s largest ever boxing match. The event was a huge driver for visitation with over 37% of the attendees travelling from out of Queensland to see the landmark match. 

The city’s hotels, bars, restaurants and venues were full and hordes of fans celebrated Jeff Horn’s shock victory in the Caxton Street precinct. QPAC and QAGOMA reported increased walk-ups from out of region visitors, while Brisbane hotels were filled to capacity with Sunday night providing an 80 per cent rise in revenue compared to the same Sunday last year.

For a weekend, Brisbane was the centre of the international sporting world. Battle of Brisbane was telecast live to ESPN’s 94 million subscribers. The match provided the highest-rating US cable television boxing event in a decade and the most-streamed boxing match in ESPN history.

More Battle of Brisbane analysis is on the horizon, but the vast benefits are already clear. Brisbane Marketing will continue to work with local and state authorities, venue operators and event owners to attract and build on our diverse, high-quality, year-round calendar of events.