Brisbane highlights sporting credentials

Brisbane City

Brisbane Marketing’s Major Events team visited Bangkok in April to attend SportAccord with Tourism and Events Queensland, the City of Gold Coast and Gold Coast Tourism.

SportAccord is an annual event bringing together representatives from more than 100 international sports federations and rights-holders with broadcast partners, destinations and affiliated organisations.

The Major Events team met with more than 60 organisations in a bid to attract future premium sporting events to the region, and showed off everything that makes Brisbane purpose-built for global sporting events with this specially designed brochure.

Brisbane puts the bite on ATE

Following the success of SportAccord, Brisbane Marketing again championed the city at Australia’s biggest travel trade event, showing a record number of Brisbane products and services.

The largest-ever delegation of Brisbane region tourism businesses converged on the annual Australian Tourism Exchange (ATE) in Adelaide from 15-19 April to meet with international travel wholesalers and retailers.

The delegation of more than 20 operators had the opportunity to market their business to travel buyers from up to 30 countries, along with showcasing Brisbane as a tourism destination of choice.

Brisbane Marketing Tourism and Major Events General Manager Anne-Maree Moon said ATE was a great way for our tourism businesses to promote their products and services to key travel wholesalers and retailers from across the world.

“By presenting a united front, our tourism businesses collectively showcased Brisbane as a major tourism destination to key travel decision-makers with the aim of helping to grow the number of visitors to our city,” Ms Moon said.

“Having a record number of local tourism businesses at ATE demonstrates the willingness of our operators to work together to market Brisbane.

“The attendees helped showcase the diversity of our city’s tourism offerings, including eco-tour, wildlife, indigenous, wine and soft-adventure experiences.

“National hotel chains also presented at ATE to promote new and soon-to-open Brisbane properties, including FV by Peppers, Adina Brisbane, The Calile and the Novotel Brisbane South Bank.”

Ms Moon said ATE was occurring as Brisbane continued to break records in terms of visitor numbers and expenditure.

In calendar year 2017, the International Visitor Survey found Brisbane attracted a record 1.3 million overseas visitors and spending reached an all-time high of $2.245 billion.

Find out more at visitbrisbane.com.au