Two Brisbane startups win international design awards - Choose Brisbane


Two Brisbane startups win international design awards

Brisbane’s reputation as a leading startup city has been strengthened with two local entrepreneurs receiving international design awards. 

Cameron Singer of Point Pod, an innovative benchtop pop-up power socket product, and Majella Edwards of Sortal, a digital image management startup using AI, have received 2019 Good Design Awards from Good Design Australia. 

The Good Design Award Winner Accolade is Australia’s industry design awards, recognising outstanding design and innovation.  The Awards celebrate the best new products and services on the Australian market, excellence in architectural design, engineering, fashion, digital and communication design and reward emerging areas of design strategy, social impact and design entrepreneurship. 

Lord Mayor Adrian Schrinner said the two startups had received grants through the Lord Mayor’s Global Entrepreneur Program, designed to help local businesses grow and reach international markets. 

“There’s no denying that Brisbane has a wealth of talent and entrepreneurial spirit, and I’m thrilled to see two recipients of the city’s grant program recognised on the national and international stage."  

Sortal is based at the city’s innovation hub The Capital, which provides startups with affordable, supportive co-working office space in the heart of the CBD. 

Sortal received an accolade in the Digital Design category with the Good Design Awards jury commenting: “Great value proposition from both an individual and business perspective with very neat AI that gets a lot of contextual and visual labels right. Good, solid design all round.” 

Point Pod received an accolade in the Product Design category with the jury commenting: “This pop-up pod is an inconspicuous solution with a touch sensitive switch that works seamlessly. The integration of the bench top and the ease of installation are further benefits. Elegant, functional, intuitive, well finished and patented. Well done.”

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